Anirudh is one of the prodigies of Tamil cinema who debuted with the massive blockbuster album '3' alongside his brother-in-law 'Dhanush', shook the world with the 'Kolaveri-Song' and became famous overnight. In a couple of years he reached the 'Rockstar' status after earning films like 'Kaththi' to his credit, where he nailed the complete OST and the songs. He was noted for elevating songs to a different level and to the music lovers, his re-recordings were such a delight. He has composed music for about 12 movies and he just doesn't have a 'Bad-Album' to this day.
Turning out to be the speed-breaker of a success-streak, was the the 'Beep-song' controversy that he landed into, after someone leaked online a song that was composed for private use by Simbhu. So after a brief hiatus, Anirudh is back with his 'Avalukena' single as a special dedication for Valentine's day... Lets see how this music video has shaped up...
The Song :
The song starts off , having a piano background giving high dominance to Anirudh's melodious voice and progresses with the beautiful lyrics by (Naanum Rowdy Than fame) Vignesh Sivan conveying all that a guy is ready to do for his girl irrespective of the fact whether she is there for him in return or not.
The interlude blends on a Carnatic note (very similar to the Carnatic fusion in Thangamey song :P, sorry bro,can't help it.. :D) and ofcourse blends well with the song. It helps carry on the classy feel of the song.
The next stanza starts with the vocals of Srinidhi Venkatesh, and the lyrics are phrased in such a way that they act as a response for the male version, beautiful expressing the sacrifices a girl makes, and it just works out like magic.
And when u keep wondering..." Is that it?".. the final stanza of the song comes, and the lines just blow your mind away and the variations in the tune touch broken hearts and the song brings a smile to everyone's face....
The Video :
The song is a beautiful cluster of 4-5 love stories that are interlinked with each other (all of which happen on a Valentines day) and how a surprise planned by someone ends up travelling to someone else and how everyone's lives influences one other... shot in the most romantic and breathtaking manner...
The portions involving Anirudh's singing have been beautifully shot utilizing the classy antique interiors of LUXE Cinemas and the cinematography, the shots and the editing leaves you spellbound. Anirudh looks smart and dashing- be it in the suit or the leather Jacket, he just lives up to the title of a 'ROCKSTAR'.
The latest sensation of Kollywood 'RAHUL Thatha' (NRD, Kaththi Fame) steals the video with his charm. The security guard ''Jack" that he plays, his dressing.. Oh Man! he's simply the show stealer and the video has been backed by decent performances by almost all the others..
Hats off to Vignesh Sivan for the beautiful lyrics and the direction. He has handled the video really well, conceptualizing the entire Valentine's day concept and offering something new. And this video simply puts a spell on you and makes you feel the enchanting magic of love and you don't know why you find yourself smiling at the end of the video....
Great Job team... !!!
The interlude blends on a Carnatic note (very similar to the Carnatic fusion in Thangamey song :P, sorry bro,can't help it.. :D) and ofcourse blends well with the song. It helps carry on the classy feel of the song.
The next stanza starts with the vocals of Srinidhi Venkatesh, and the lyrics are phrased in such a way that they act as a response for the male version, beautiful expressing the sacrifices a girl makes, and it just works out like magic.
And when u keep wondering..." Is that it?".. the final stanza of the song comes, and the lines just blow your mind away and the variations in the tune touch broken hearts and the song brings a smile to everyone's face....
The Video :
The song is a beautiful cluster of 4-5 love stories that are interlinked with each other (all of which happen on a Valentines day) and how a surprise planned by someone ends up travelling to someone else and how everyone's lives influences one other... shot in the most romantic and breathtaking manner...
The portions involving Anirudh's singing have been beautifully shot utilizing the classy antique interiors of LUXE Cinemas and the cinematography, the shots and the editing leaves you spellbound. Anirudh looks smart and dashing- be it in the suit or the leather Jacket, he just lives up to the title of a 'ROCKSTAR'.
The latest sensation of Kollywood 'RAHUL Thatha' (NRD, Kaththi Fame) steals the video with his charm. The security guard ''Jack" that he plays, his dressing.. Oh Man! he's simply the show stealer and the video has been backed by decent performances by almost all the others..
Hats off to Vignesh Sivan for the beautiful lyrics and the direction. He has handled the video really well, conceptualizing the entire Valentine's day concept and offering something new. And this video simply puts a spell on you and makes you feel the enchanting magic of love and you don't know why you find yourself smiling at the end of the video....
Great Job team... !!!
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